Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate your company from the competition and grab consumer attention in a crowded marketplace. So, what are the basic components of creating a strong logo? 1. Define your brand. Before creating a logo, it is imperative that you have an understanding of your brand and your brand’s identity. Ask yourself the followin

Let's face it - we live in a world where people Google before they shop, visit online review sites like Yelp before they buy, and "check-in" via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. You don't have to look bad By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad

With 6ft social distancing as the new norm, how are we supposed to let people know we're open for business? Do we make them drive to our office or place of business, should we have them call or let them assume we're open or closed? No, that's old school! The easiest way to remove any confusion or doubt we're still open during the Covid days is to let them know via social media. Power in numbers 200 MILLION Instagram users visit at least one business profile daily. One-Third o

Wondering what ADA compliance means? ADA stands for Americans Disabilities Act and is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life (websites included), including jobs, schools, transportation, and all public and private places that are open to the general public. From global brands to small local businesses, many with a website are starting to feel the looming threat of web accessibility lawsuits. According