BRAND IDENTITY
Website Inspiration:
Typography
Font pairing and contrast create balance and harmony
1
League Spartan.
Application: Digital
Paired with: Montserrat Hairline
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Always add a period after Heading with League Spartan. Try Keep Heading Short.
Using the thinner font is best for digital.
However, it can be very faint and hard to read
therefore keep sizing above 16 pts and use for digital rather than print. If becomes
hard to read use Ultra Light or Light variation.
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2
League Spartan.
Application: Print or Digital
Paired with: Montserrat Ultra Light
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This thicker option is good for both Print or Digital
because it has enough contrast between the thick
bold header yet has a bit more weight for legibility.
This can also be hard to read at times, therefore
if so use Montserrat Light. Best to print out proof to make sure the font is not too light.
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3
League Spartan.
Application: Print
Paired with: Montserrat Light
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This is best for Print as the thickness helps with legibility. Yet, there is still enough contrast between this and the League Spartan header.
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4
Avenir Black.
Application: Word Documents
Paired with: ITC AvantGarde Gothic ExtraLight or
Century Gothic
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For Word Documents, you'll be able to find and use Avenir Black and Century Gothic or ITC Avant Garde Gothic Extra Light as alternatives to League Spartan and Montserrat.
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Color Palette
Monochromatic Clean Color Palette | With White or Light Gray Background
With Black Typography and Grayscale Images
Application
Monochromatic Clean Color Palette | With White or Light Gray Background
With Black Typography and Grayscale Images